What is Salesforce Agentforce?

Salesforce Agentforce is an advanced AI solution designed to empower businesses by creating and deploying autonomous AI agents across various functions. Its core objective is to build a digital workforce that seamlessly integrates with human teams, driving efficiency, enhancing customer interactions, and increasing overall business growth.

Exploring Agentforce Use Cases by Industry

Let's look at how Agentforce is set to revolutionise different industries.

Nonprofits

Nonprofits constantly strive to do more with often limited resources. Agentforce can be a game-changer with:

Simple Sign-Ups: Agentforce can help people sign up to volunteer and answer their questions about opportunities.
Volunteer Coordination: It can send reminders about events and match volunteers to roles that suit them best.
Easy Information: For organisations with programs or classes, Agentforce can quickly provide details and handle sign-up requests through chat.
Targeted Asks: Agentforce can help find the right people to ask for donations for specific campaigns.
Spotting At-Risk Donors: Agentforce can predict which donors might stop giving.
Automated Requests: It can also send personalised donation requests and connect with donors to keep them involved.

Sports & Events

In the high-energy world of sports and events, good engagement and seamless experiences are essential. Agentforce can help by:

Quick Answers: Agentforce can instantly answer common questions about game times, player stats, event locations, ticket info, and venue details.
Relevant Deals: Fans can get deals on things they like (like football shirts), and personalised schedules based on their interests.
Simple Registration: For larger events, Agentforce can send reminders and help communicate last-minute schedule changes.
Live Information: Agentforce can send real-time updates on scores, event changes, or important news.

Media & Entertainment

Media companies face intense competition for audience attention and loyalty. Agentforce offers solutions to:

Smart Recommendations: Agentforce can analyse consumption habits and suggests more of it, keeping them interested and on the platform longer.
Help with Accounts: Agentforce can answer questions about subscriptions, accounts, billing, and accessing content, making users happier and less likely to cancel.
Support for Ad Sales: Agentforce can help the ad sales team find good leads, give info about ad products, and even suggest what to include in outreach.
Helping with Campaigns: Agentforce can help marketing teams create campaign plans and find the right audiences for campaigns.

Business Services

Client satisfaction and operational excellence are key for business services firms. Agentforce can contribute by:

Smooth Start: Agentforce can guide new clients through the initial steps and collect the info needed.
Quick Answers and Actions: Agentforce can instantly answer common questions and handle simple requests, freeing up consultants for more important work.
Easy Appointment Booking: Agentforce can help schedule client meetings.
Fast Access to Knowledge: Agentforce can quickly provide consultants with project details and other important information on request to help them do their work.

Retail

The retail landscape demands personalisation and efficiency. Agentforce helps retailers with:

Shopping Buddy: Agentforce can chat with customers to help them find what they're looking for, suggest things they might like, and make buying faster.
Order Updates & Returns: Agentforce can answer questions about where orders are, shipping, returns, and refunds using the latest info
Smarter Marketing: Agentforce can help marketers plan better campaigns, target the right people, create content, and see how well their campaigns are doing.
Schedule Store Visits: Agentforce can let customers book one-on-one shopping appointments in your physical stores for a more personal experience.

Financial Services

Trust, accuracy, and personalised service are critical in the highly regulated financial sector. Agentforce for Financial Services offers industry-specific AI agents for:

Quick Answers: Agentforce can instantly answer common questions, so customers don't have to wait on the phone. This lets human agents can then focus on more complicated problems.
Simple Sign-Up: Agentforce can guide customers through opening new accounts, applying for loans, or getting insurance, making it quicker and easier.
Support for Financial Help: Agentforce can help financial advisors prepare for meetings, remember key points to support their meeting, and follow up with clients.

Healthcare

The healthcare industry can leverage Agentforce to enhance patient care and streamline complex processes with:

Easy Booking: Agentforce can automatically book, change, and cancel appointments, finding the best times and sending reminders so you don't miss them.
Reliable Information: Patients can get information about illnesses, treatments, medicines, and clinic services to help them understand their health better.
Help with Costs: Agentforce can help patients understand their payment options, making it less confusing.
Helping with Admin: Agentforce can automate tasks like processing claims, updating records, and entering data, so staff can focus on patient care.

How to Find Your Business Use Case

Successful AI agent development requires a deep understanding of business processes and customer needs. By using Agentforce to craft personalised experiences and automate tasks, businesses can increase workplace efficiency, drive revenue growth, and enhance the role of sales, service and marketing teams.

As an Official Agentforce partner, we bring expertise in AI development, implementation, and deployment, helping businesses overcome common challenges and achieve their goals.

Identifying the right applications for Agentforce within your organisation involves a few key steps:

Pinpoint Repetitive Tasks: Which routine inquiries, data entry, or processes consume significant staff time but follow predictable patterns?
Identify Data Bottlenecks: Where could faster, more intelligent access to and processing of your Salesforce data improve decision-making or service delivery?
Analyse Key Touchpoints: Where can 24/7 availability, instant responses, or highly personalised interactions dramatically improve the experience for your customers, donors, fans, or patients? By analysing these touchpoints, you can identify relevant actions that leverage unified data from Salesforce's Data Cloud to uncover timely insights and make informed decisions.
Review Existing Workflows: Look at how Agentforce can integrate with and automate steps within your existing Salesforce Flows and business processes.

Launch Your Solution

The journey to AI-powered transformation is an exciting one, and Agentforce provides a flexible and powerful platform to get you there. Are you ready to explore how Salesforce Agentforce can advance your organisation and address your industry challenges?