Ideas and Toolsfrom Our Team

This article will guide you through the essential steps, starting months in advance to prepare for a successful Black Friday campaign. 

This article shows you how to automate your data sync in Salesforce & boost efficiency with Marketing Cloud Connect.

We're drowning in apps, and here's the kicker: 70% of them are disconnected. Gareth, our Founder and Programme Architect, explores application overload and the digital disconnect with Salesforce Data Cloud.

Research shows sales teams ignore 80% of marketing leads. 
In this article, our Founder and MD, Vera, explores the root cause of the disconnect and offers a solution to help move forward.

Is international enrollment just about recruitment, or is it about financial stability? We explore strategies for safeguarding your international student revenue in a changing political environment. 

This guide aims to clarify Data Cloud's credit system, providing a framework for estimating your investment.

In this guide, we’ll walk you through how to master dynamic content in Salesforce Marketing Cloud Engagement and use it to create dynamic content based on subscriber attributes to elevate your email campaigns.

A checklist to help you implement and update your lead conversion process in Salesforce.

A checklist to help you automate customer referrals in Salesforce. It covers using data to analyse sentiment and identify advocates, finding the right channel to reach out and personalising your message using AI and data.