Salesforce Customer Story

How we Transformed Better Cotton's Salesforce to Service their Stakeholders

Recognising the need for a robust and adaptable system, Better Cotton sought to optimise their use of Salesforce to serve their stakeholders better and advance their sustainability goals. 

Salesforce Experience Cloud, Integrations and Managed Services enabled BCI to manage sustainable cotton production better globally and focus on their core mission.

IndustryNonprofit, B2B

The Challenge

Enhancing the Better Cotton Platform and Modernising Assurance

The Better Cotton Initiative (BCI) is a global organisation dedicated to promoting sustainable cotton production. Their Better Cotton Platform (BCP) is a crucial tool for managing and documenting cotton volumes throughout the supply chain. BCI relies heavily on Salesforce to ensure the smooth operation of this platform and support their mission. However, their assurance process, crucial for verifying compliance with Better Cotton standards, was largely manual, relying on spreadsheets and email, creating inefficiencies and potential data quality issues. Since 2020, BCI has partnered with Solution Junkies to enhance their Salesforce platform through project implementations and ongoing managed services.

Recognising the need for a robust and adaptable system, BCI sought to optimise their use of Salesforce to better serve their stakeholders, advance their sustainability goals, and modernise their assurance program. They required seamless data exchange between systems, improved stakeholder engagement, streamlined internal processes, and a significantly enhanced assurance workflow.

Salesforce customer story better cotton solution junkies salesforce partner consultants

The Solution

Empowering Stakeholders, Streamlining Operations and Transforming Assurance

BCI partnered with Solution Junkies to enhance their Salesforce platform. Solution Junkies played a key role in developing integrations between Salesforce and the BCP, automating the crucial exchange of data between the two platforms. This involved custom development and configuration within the Salesforce environment, tailored to BCI's specific needs. Solution Junkies worked closely with the Assurance team to digitise and streamline their processes within Salesforce. This included custom development to manage data collection, automate seasonal setup, and integrate it with their traceability system.

Furthermore, Solution Junkies developed the My Better Cotton Community Portal with Experience Cloud to provide a central hub for stakeholder interaction and implemented integrations with Trakstar Learn to streamline training program management. Ongoing managed services ensure the platform remains optimised and up-to-date.

Solution Junkies' contributions to the BCI Salesforce platform include:

  • Key Integrations: Development of integrations between Salesforce and the BCP to automate data exchange, ensuring accurate and timely information flow.
  • My Better Cotton Community Portal: Creation of a community portal to facilitate more effective interaction between BCI and its stakeholders.
  • Training Platform Integration: Integration of Salesforce with Trakstar Learn, BCI's training platform, to enhance program delivery and tracking.
  • Automated User Creation: Implementation of automated user creation for the My Better Cotton Platform, improving productivity and efficiency.
  • Workflow Automation: Development of various automation features within Salesforce to streamline internal workflows and processes.
  • Managed Services: Ongoing managed services to ensure BCI's systems remain up-to-date, optimised, and aligned with their evolving business needs.
  • Assurance Program Transformation: Development of custom Salesforce solutions to manage the assurance process, including streamlined data capture, automated seasonal setup, and integration with the traceability system. This included leveraging Salesforce Flow to automate complex tasks and improve data quality.

“Continuous Improvement is at the heart of everything we do in Better Cotton. We are thrilled about our new system that helps improve our knowledge and supports continuous improvement.

Manish Neupane

Assurance Manager

The Outcome

Streamlined Systems, 
Sustainable Impact.

Through their partnership with Solution Junkies, BCI has a robust and adaptable Salesforce platform that supports their mission of sustainable cotton production on a global scale. The implemented solutions have demonstrably improved data management, stakeholder engagement, and internal efficiency, allowing BCI to focus on their core mission. The automated data exchange between systems has reduced manual effort and improved data accuracy, while the Community Portal has fostered stronger connections with stakeholders.  The integration with Trackstar Learn has streamlined training processes, and the ongoing managed services provide peace of mind that the platform will continue to meet BCI's evolving needs.

The transformation of the assurance program has resulted in improved data structures and quality, a significant reduction in time to complete key assurance tasks, and enhanced data analysis and insights. This allows BCI to more effectively monitor compliance and drive continuous improvement in sustainable cotton production.

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