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19, Mar 2026

How the UK's Leading Media Organisations Turn Every Sales Person into a High-Value Seller

When your sales team defaults to selling only what they're comfortable with, you aren't just losing deal size - you're losing strategic influence. Leading media organisations like the BBC Studios and the Financial Times have broken this cycle by moving away from tech-first setups to a model that actually supports how people sell.

They use a 7-step process to reinvigorate operations with a tech-first approach that actually supports the strategic selling.

Phase 1: Cleaning Up the Noise

Leading firms don't just dump their catalogue into Salesforce. They prune it so sales people can actually find what they need. 

  1. The Full Audit: We pull every SKU and pricing role into one view.
  2. Strategic Pruning: We cut low-performing products that clutter the view and confuse the team.
  3. Defining the Must Haves: We nail down exactly what's needed to sell and deliver each product.
  4. Connecting the Dots: We map those needs to your pricing and fulfilment rules.
  5. Building for Speed: We design a navigation structure that feels natural to a salesperson.
  6. Smart Grouping: We use templates to collapse hundreds of SKUs into a few management options.
  7. The Seller-First View: We hide all the back-end technical complexity so the sales teams only see what matters to the client. 

Phase 2: Tools for Strategic Selling

Once the catalogue is clean, we give your team the tools to stop order-taking and start solution-selling.

  1. Faster Mock-ups, Fewer Errors
    Instead of hunting for the right SK, sales people use Smart Configuration. They input the client's needs, and the system handles the logic, meaning they can mock up complex, cross-platform solutions in seconds with zero errors.
  2. Strategic Guided Selection
    We turn your catalogue into a strategic conversation. Sales people can filter solutions by what the client actually cares about:
    1. Goal-Based Selling: Filter by campaign objects like Awareness or Conversion.
    2. Budget-Matched Bundles: Automatically suggest the best product mix for a specific spend.
    3. Intelligence-Led Upselling: Recommend products based on what similar clients are buying.
  3. Real-Time Commercial Control
    We design the guardrails directly into the deal flow.
    1. For the Rep: Pricing and terms are clear, reducing the need for specialist help to get a quote out.
    2. For the Manager: You get a clear view of where deals are stalling and where margins are slipping, so you can coach with data instead of anecdotes. 

The Result: Predictable Commercial Lift

This isn't just a technical upgrade. It's an operating model shift. As a Salesforce Summit Partner and 2024 Partner Impact Winner, we help you move from reactive selling to a high-performing culture that delivers measurable revenue.