A checklist to help you automate customer referrals in Salesforce. It covers using data to analyse sentiment and identify advocates, finding the right channel to reach out and personalising your message using AI and data.
Customer referral programs are a marketing strategy that incentivises customers to recommend products or services to their friends or family. It's often done by offering rewards, discounts or even freebies and helps use word of mouth advertising to turn satisfied customers into brand advocates.
This checklist will help you to automate your customer referral program using Salesforce.