Join thousands of business and technology leaders for a day dedicated to AI, Data and CRM to see what they can actually do for your business. Agentforce World Tour London brings together hands-on demos, real customer stories, and expert-led sessions - all under one roof at ExCel London.
Whether you're just starting to explore what AI agents could mean for your team, or you're already deep into rolling them out, this event is built to give you something useful: practical demos, honest conversations with people who've actually done the work, and plenty of time to talk it through with others facing the same questions.
Salesforce are expecting more than 5,000 attendees this year, making London one of the largest stops on the Agentforce World Tour Autumn edition. Last year's event drew 4,600+ people, and nearly a quarter of them (23%) were at director level or above, so you'll be in good company if you're coming to make decisions rather than just gather information.
The crowd tends to be a real mix. Technology companies made up the largest share of attendees in 2025, followed by professional services and financial services. Beyond that, you'll find people from communications and media, healthcare and life sciences, and manufacturing, automotive, and energy - so there's a good chance you'll run into people solving problems similar to yours, even if they're in a completely different industry.
Plans for the day are still being finalised, but here's the general shape of it based on last year... The day opens with a keynote that sets the tone for everything that follows - expect a look at where AI agents are heading and what that means in practice. From there, the day moves into breakout sessions and hands-on workshops, giving you the chance to go deeper on the topics that matter most to you rather than sitting through a single one-size-fits-all track.
Midway through the day, there's a networking lunch - a good chance to step away from the sessions and actually talk to the people around you. The afternoon brings another round of breakout sessions and workshops, so there's a second opportunity to catch content you might have missed earlier or dig into a different theme entirely. The day winds down with a networking reception, a more relaxed, informal way to close things out, swap notes with people you've met, and keep conversations going before everyone heads home.
