Formerly Salesforce Data Cloud
Salesforce Data 360 (formerly Data Cloud) unifies your customer data from every system into one real-time profile. Your customers see one relationship with you, not five departments, and now your sales, service, marketing and Agentforce agents can too.
Solution Junkies is one of the UK's earliest partners to deliver Data Cloud and Data 360 projects. We handle the strategy, the technical setup and the Salesforce build, so your data is joined up, your agents have the right context, and every team trusts the profile in front of them.
Whether you're implementing Data 360 for the first time, expanding what you have, or rescuing a build that's gone sideways, we cover the whole journey.
We work in three stages: Explore (prove value with one use case), Enable (roll it out), and Evolve (add more sources, segments and AI as you grow).
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Data 360 is Salesforce's data platform. It pulls in data from your CRM, website, apps, data warehouse, and other tools, matches records that belong to the same person, and makes that joined-up profile available across Salesforce. In plain terms, it answers questions your systems can't answer alone: "Is this subscriber also one of our business clients?" "Has this customer complained this week, before we send them an offer?" "Who browsed, but never bought, booked or applied?" Salesforce renamed Data Cloud to Data 360 in 2025. But it's essentially the same product.
Your data already knows a lot about your customers. Let's get it talking.
Data 360 (previously known as Salesforce Data Cloud) is a unified data platform designed to integrate all your data and all your enterprise data to create a 360-degree view of your customers. It integrates various data sources, from demographic to behavioural data, collected from different data points. It achieves this by integrating data from diverse sources, systems, and interactions, making it readily accessible and actionable within the Salesforce ecosystem. If you'd like to explore if your organisation might benefit from Salesforce Data 360, speak to one of our Salesforce Data 360 Consultants or use our Data 360 Calculator to estimate costs.
Salesforce offers a range of features and benefits that enable businesses to unify their customer data, drive personalised experiences, and improve growth. Some of the core features of Data 360 include:
Nothing but the name. Salesforce renamed Data Cloud to Data 360 in 2025.
Here are some of the core benefits.
Data 360 is priced on usage, through credits. What you pay depends on how much data you bring in, how often it updates, and what you do with it. Our Data 360 cost calculator gives you an estimate in a few minutes, and our credit guide explains what uses credits and how to keep costs down.
