Ideas and Toolsfrom Our Team

Everything marketers need to know about Flow Builder, flow types, and automation in Marketing Cloud Next - including templates, examples, and answers to the most common flow questions.

Learn how to understand your spam score and discover effective tips to improve your email deliverability. Read the article to enhance your outreach.

Are you noticing low engagement rates and a surge in unsubscribes? It's a common challenge, but there's a simple solution - updating your preference centre. Read our Cloud Pages guide to learn how.

This guide will show you how to leverage Data Views to gain actionable insights, improve campaign performance, and save valuable time through automation.

In this article, we explore Marketing Cloud Nextand how it unifies Salesforce CRM, AI, and data into a single, cohesive experience.

This article will guide you through the essential steps, starting months in advance to prepare for a successful Black Friday campaign. 

This article shows you how to automate your data sync in Salesforce & boost efficiency with Marketing Cloud Connect.

Research shows sales teams ignore 80% of marketing leads. 
In this article, our Founder and MD, Vera, explores the root cause of the disconnect and offers a solution to help move forward.

Is international enrollment just about recruitment, or is it about financial stability? We explore strategies for safeguarding your international student revenue in a changing political environment.