Ideas and Toolsfrom Our Team

Everything marketers need to know about Flow Builder, flow types, and automation in Marketing Cloud Next - including templates, examples, and answers to the most common flow questions.

This resource is designed to bridge your operational gap. It looks past surface-level marketing metrics to diagnose the hidden operational friction in your CRM and sales pipeline that is actively stalling your revenue.

Are you noticing low engagement rates and a surge in unsubscribes? It's a common challenge, but there's a simple solution - updating your preference centre. Read our Cloud Pages guide to learn how.

In this article, we explore Marketing Cloud Nextand how it unifies Salesforce CRM, AI, and data into a single, cohesive experience.

This article will guide you through the essential steps, starting months in advance to prepare for a successful Black Friday campaign. 

This article shows you how to automate your data sync in Salesforce & boost efficiency with Marketing Cloud Connect.

Salesforce Industries incorporates deep vertical-market expertise into CRM. In this article, we explore its features and how its pre-built, cloud-specific solutions are designed to accelerate digital transformation.

In this guide, we’ll walk you through how to master dynamic content in Salesforce Marketing Cloud Engagement and use it to create dynamic content based on subscriber attributes to elevate your email campaigns.

A checklist to help you automate customer referrals in Salesforce. It covers using data to analyse sentiment and identify advocates, finding the right channel to reach out and personalising your message using AI and data.