Salesforce Customer Story

How we Accelerated FareShare's Ability to Combat Food Waste and Food Insecurity

Recognising the need to scale their fundraising and enhance stakeholder engagement, FareShare sought to consolidate their data and modernise their systems with Salesforce. 

Salesforce Nonprofit Cloud, Data Cloud, Marketing Cloud and FinDock enabled FareShare to unify fundraising teams and raise more money for their cause.

IndustryNonprofit, Charity, B2B

The Challenge

Scaling Complex Systems

FareShare is a national charity tackling food waste and insecurity by rescuing surplus food from the food industry and redistributing it to charities feeding people in need.  Despite their impact, FareShare faced several challenges that hindered their ability to scale and maximise their reach.

Their fundraising teams operated with 40 different systems and numerous spreadsheets, resulting in fragmented data and inefficient processes. This made it difficult to gain a unified view of donors, which in turn hindered their ability to effectively target, attract, and keep them.

FareShare needed a better way to understand and communicate with its diverse stakeholders. They sought to enhance their capacity to track and report on the outcomes and impact of their programs, thereby demonstrating their value to funders and partners.

The Solution

Implementing Salesforce to Connect and Empower Teams

FareShare partnered with Solution Junkies to implement a suite of Salesforce solutions to address these challenges and lay a foundation for future growth.

  • Nonprofit Cloud: To manage fundraising, programs, and stakeholder relationships, providing a centralised platform for their operations.
  • Data Cloud: To integrate the 40 different systems and harmonise data, creating a unified view of their constituents and operations. 
  • Marketing Cloud: To automate and personalise communications with donors and other stakeholders, improving engagement and fundraising effectiveness.
  • FinDock: To streamline payment processing and manage donations.

"Data Cloud has enabled us to bring all of our data together. Now fundraisers are able to utilise Salesforce properly. And Marketing Cloud has allowed us to build journeys so that we can give a brilliant, engaged service."

Kristopher Gibbon-Walsh, CEO, FareShare

The Outcome

A Foundation for Growth and Increased Impact

By implementing Salesforce, FareShare has established a robust and scalable platform to support their mission. The organisation is now better equipped to:

  • Deepen relationships with donors and stakeholders
  • Scale their fundraising operations
  • Rescue more food through the impact of their fundraising activities
  • Maximise their impact on reducing food waste and feeding people in need.

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