Salesforce Customer Story

How we Accelerated FareShare's Ability to Combat Food Waste and Food Insecurity

Recognising the need to scale their operations and enhance stakeholder engagement, FareShare sought to consolidate their data and modernise their systems with Salesforce. 

Salesforce Nonprofit Cloud, Data Cloud, Marketing Cloud, MuleSoft and FinDock, enabled FareShare to unify data, streamline fundraising, improve stakeholder communication and expand their impact.

IndustryNonprofit, Charity, B2B

The Challenge

Scaling Complex Systems

FareShare is a national charity tackling food waste and insecurity by rescuing surplus food from the food industry and redistributing it to charities feeding people in need.  Despite their impact, FareShare faced several challenges that hindered their ability to scale and maximise their reach.

The organisation operated with 40 different systems and numerous spreadsheets, leading to fragmented data and inefficient processes. This made it difficult to gain a unified view of donors, volunteers, food partners, and the charities they served.

The fundraising team had disparate data, hindering their ability to target and engage donors. FareShare needed a better way to understand and communicate with its diverse stakeholders, including volunteers, food industry partners, and the charities they support. They wanted to improve their ability to track and report on the outcomes and impact of their programs to demonstrate value to funders and food partners.

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The Solution

Implementing Salesforce to Connect and Empower Teams

FareShare partnered with Solution Junkies to implement a suite of Salesforce solutions to address these challenges and lay a foundation for future growth.

  • Nonprofit Cloud: To manage fundraising, programs, and stakeholder relationships, providing a centralised platform for their operations.
  • Data Cloud and MuleSoft: To integrate the 40 different systems and harmonise data, creating a unified view of their constituents and operations. 
  • Marketing Cloud: To automate and personalise communications with donors and other stakeholders, improving engagement and fundraising effectiveness.
  • FinDock: To streamline payment processing and manage donations.

"Data Cloud has enabled us to bring all of our data together. Now fundraisers are able to utilise Salesforce properly. And Marketing Cloud has allowed us to build journeys so that we can give a brilliant, engaged service."

Kristopher Gibbon-Walsh, CEO, FareShare

The Outcome

A Foundation for Growth and Increased Impact

By implementing Salesforce, FareShare has established a robust and scalable platform to support their mission.  The organisation is now better equipped to scale their operations and rescue more food, increase fundraising and secure more resources, deepen relationships with stakeholders, and maximise their impact on reducing food waste and feeding people in need.

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